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  • Writer's pictureDianne Lange

Why mobile optimisation is a must for websites in 2024

Updated: Jun 8

In 2024, mobile optimisation is no longer just an option; it's a must! With over 60% of online traffic now originating from mobile devices, ensuring your website is mobile-friendly is crucial for reaching and engaging your audience.

Mobile-optimised website


Here are five key reasons why mobile optimisation is worth investing in:


1. Improved User Experience (UEX)

Mobile users expect fast, intuitive, and seamless browsing. A website optimised for mobile ensures that users can easily navigate, read content, and interact without pinching, zooming, or dealing with slow load times. A positive user experience on mobile translates into higher satisfaction and the increased likelihood of repeat visits.


2. Higher Search Engine Rankings

Search engines like Google prioritise mobile-friendly websites in their rankings. In fact, Google uses mobile-first indexing, meaning it primarily uses the mobile version of a site for indexing and ranking. With mobile optimisation, your website's visibility and search engine performance will likely improve, leading to increased traffic and potential revenue gains.


3. Increased Engagement and Conversions

A mobile-optimised website can significantly boost user engagement and conversion rates. When users find it easy to navigate and interact with your site on their mobile devices, they are more likely to stay longer, explore more content, and make purchases. Simplified forms, mobile-friendly calls-to-action, and smooth checkout processes all contribute to higher conversion rates.


4. Competitive Advantage

In today's digital landscape, having a mobile-optimised website sets you apart from competitors who have yet to make the leap. As consumers increasingly rely on their smartphones for browsing and shopping, a mobile-friendly site positions your brand as modern, responsive, and customer-centric, giving you an edge over businesses with outdated, non-optimised websites.


5. Adaptability to Emerging Technologies

The rapid advancement of mobile technology means that websites need to be adaptable to new devices and features. From foldable phones to mobile payments, responsive features to augmented reality, staying ahead with mobile optimisation ensures that your website remains functional and attractive across various platforms and technologies, future-proofing your online presence.


So ask yourself, "Are my website visitors mostly using mobile devices?" If the answer is yes, make sure your mobile website is at its optimal best. If it's not, you risk losing customers, business, and money!


Mobile optimisation is not just about keeping up with trends; it's about meeting the expectations of a mobile-centric audience and staying competitive in a fast-evolving digital world. By prioritising mobile optimisation, you enhance user experience, improve search rankings, boost engagement and conversions, gain a competitive edge, and prepare for future technological advancements.


Make 2024 the year you make the change to the mobile-first approach. Get in touch if you need help to optimise your website.



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